![]() ![]() The process is the same for targeting current companies and accounts - simply upload a list of the companies you’d like to target, and LinkedIn will do the work from there. LinkedIn will then search your list and match your contacts with existing LinkedIn profiles, based on their emails. If you want to target your current contacts, it’s as simple as uploading your contact list (with email addresses) into LinkedIn. LinkedIn allows you to highly target these users by giving you the option to target visitors to all pages on your site or just visitors to a few specific pages.įor example, if a company sells office furniture and they want to advertise a new line of desks, they could target people who have visited their website page showing the desks they carry. (Please note that you must have a list of at least 300 contacts to use this feature.)īy installing a LinkedIn Insights tag on your website, you can track your website visitors and serve them ads on LinkedIn. This feature allows you to get very specific in your targeting and accurately serve ads to your target audience. With the matched audiences feature, LinkedIn allows you to target users who have visited your website, as well as your current contacts or target companies/accounts. It’s all about testing what works best and keeping an eye on LinkedIn’s prediction tools. If your audience is too specific, try taking away some targeting facets, and if it’s too broad, add a few more. ![]() When creating ads, this tool will show on the right side of the screen, and it will tell you whether your audience is too broad or too specific - or just right!Īs you’re building your audience, keep an eye on the audience estimation and note how including and excluding targeting features impacts your potential reach. In order to successfully face this challenge, use LinkedIn’s audience estimation tool. I like to call this quest to find the perfect sized audience “the Goldilocks challenge.” If your audience is too specific, there may not be enough users to show your ads to and they may not be able to spend their budget. If your audience is too broad, your ads will reach unqualified users. When creating a custom audience, make your audience specific… but not too specific. LinkedIn has five different target facet categories from which you can build your custom audience. Today, we’ll discuss how you can use LinkedIn’s many targeting options to build the perfect audience for your B2B marketing strategy. With so many users out there, how can your business tap into your social media potential and reach your target audience? The answer lies in LinkedIn Ad’s targeting facets. In addition, four out of five LinkedIn members drive business decisions, and LinkedIn’s audience has two times the buying power of the average web audience. LinkedIn has over 610 million members, including 180 million senior-level influencers, 63 million decision makers, and 10 million c-level executives. In fact, 59% of B2B marketers say LinkedIn generates leads for their business and 90% say they reduced cost per lead by using LinkedIn Advertising. ![]() LinkedIn ads is the preferred method of advertising for many business to business companies. ![]()
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